It's the whole package that counts.
Sometimes it’s not the big things that make all the difference in how a company is perceived as either professional or amateur. Sometimes it’s the littlest, nearly overlooked details. A perfect example of this is how a DMG is put together, or how an installer is skinned. This is how I came to find myself killing a few hours today by rebuilding all of the most recent update installers for seyDesign theme updates.
Some time ago, seyDesign.com became the first RapidWeaver theme developer to use update installers to deliver their theme updates in the form of an application that installs only the changed components as opposed to distributing the entire patched theme to end users. seyDesign.com recognized that many users, having had made many modifications to their themes, or having added bits and bobs to their themes innards, did not appreciate all of the work involved in returning their theme to their custom state. Update installers avoids many of these troubles, most of the time.
Being an early pioneer of these practices I hadn’t taken a whole lot of time to learn how to make this process my own, instead, treating it as a utility, not another opportunity to spread corporate identity. Since the seyDesign 2008 relaunch, however, I knew that the time was now to make things pretty, to follow suit with the look of the site.
Next up I’ll be rebuilding all of the theme DMG’s to look just as good.